.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to getting billions in venture capital yearly, have raised virtually $360 thousand up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That lag is due to market concentration, elevated regulative stress, and economical uncertainties.ADWEEK talked to five VCs who continue to purchase adtech firms, despite these challenges, concerning what they are searching for and also what they prevent. Perhaps unsurprisingly, these clients are actually targeting options in privacy-focused innovations as well as industry-specific places including linked television.